With the vast majority of Americans using social media, small businesses may be tempted to utilize these platforms instead of running their own website. This seems to make sense because social media sites and business websites offer similar tools.
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Have you viewed your business website from a smartphone or tablet? Your customers probably have. If your site isn’t optimized for mobile use, you have some work to do.
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There’s no shortage of website design software. There are even options to design a website at no cost. All of the options can be overwhelming for someone running a small business. Among all the desirable elements you can add to your website design, there are certain things you should avoid. Here are some mistakes you should avoid when you’re creating your business website.
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We all know that complimentary reviews are important to marketing your products and/or services. Real customer reviews are often viewed as more trustworthy than what you have to say about your business. This added credibility can lead to an increase in conversions and revenue.
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Ever since the latest Google search results page rolled out in February 2016, it has been creating a stir among advertisers. Before the change, there were three Google AdWords pay-per-click ads above the search results and several down the right side of the page. Now, things are different.
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The switch from the 7-pack of ads to a 3-pack has had a serious impact on digital marketing for local businesses. If it was difficult to be featured with 7 spots available, it’s going to be harder now. While it may seem like those 3 spots are out of reach, the good news is that your business can be featured there.
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Creating a Facebook page for your small business is easy, but maintaining it and keeping it constantly up to date takes some time and commitment. If you are too busy running your small business to have time to constantly work on its Facebook page then you may want to consider hiring a marketing consultant.
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